Definition: Promoting products, services, or brands using digital channels and technologies, primarily via the internet and mobile devices.
Core Idea: Reaching your target audience where they spend their time – online.
Why it Matters (vs. Traditional Marketing):
Measurable: Track results precisely (clicks, conversions, ROI).
Targeted: Reach specific demographics, interests, behaviors.
Cost-Effective: Options for all budgets, often lower cost-per-reach than traditional media.
Flexible & Agile: Campaigns can be adjusted quickly based on data.
Global Reach: Access audiences worldwide.
Engagement: Two-way communication with customers.
Key Goals: Brand Awareness, Lead Generation, Sales, Customer Engagement, Customer Retention, Website Traffic.